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961.
962.
Conclusions High unemployment and low economic growth continue to plague many OECD countries, putting strong pressures on governments to reduce social spending. Health is the second largest social expenditure program and has been one of the fastest growing. Health care financing and delivery systems which were designed to achieve access have not proven themselves effective in ensuring efficient production and consumption of services.The inability to measure the effects of health expenditures on health outcomes, the lack of clinical standards of appropriateness of treatment, and indeed the sensitivity of health status to non-medical systems' aspects of society further confound the problems of developing policies to promote efficiency and equity. Moreover, future demographic and technological changes could place substantial new budgetary pressures on governments.Understanding the nature of the problem, effective measures taken, and the transferability of such measures to particular situations or systems are essential for preserving access while assuring efficiency under current as well as future economic and demographic constraints.Invited address at the Twenty-Third International Atlantic Economic Conference and the International Health Economics and Management Conference, April 20–27, 1987, Munich, West Germany. The views expressed in this paper are those of the author and do not necessarily represent those of the OECD.  相似文献   
963.
964.
Advantageous alliances   总被引:2,自引:0,他引:2  
Previously, he was executive director of the Marketing Science Institute. He has authored 10 books and 100 articles in the areas of marketing and strategic business planning. He has received various awards, including two Alpha Kappa Psi Foundation Awards and two Harold H. Maynard Awards for the best articles published in theJournal of Marketing; in 1994 he received the Charles Coolidge Parlin Award for distinguished contributions to the field of marketing.  相似文献   
965.
966.
This paper employs logistic regression analysis to test a model that predicts the implementation or non‐implementation of Environmental Management Systems Standards (EMSSs) by considering various factors as explanatory variables. The dependent variable is dichotomous: industrial firms either implementing or not implementing EMSSs. From past experience we identify 15 major variables contributing to implementation of EMSSs. A sample of 259 respondents (84 implementing and 175 not) is used to estimate the parameters of the logistic regression model employing maximum likelihood. The results show an overall significant model with four of the 15 variables significant. The significance of management perception of environmental issues on their decision to implement EMSS was confirmed with regards to their perception on win–win possibilities. Pressure on companies to improve their environmental performance does not result in higher uptake of the standards. Company image and size are important factors in its decision to implement EMSS. Copyright © 2002 John Wiley & Sons, Ltd. and ERP Environment  相似文献   
967.
968.
An ecological niche theory approach to the measurement of brand competition   总被引:2,自引:0,他引:2  
Marketers have long advocated the use of ecological theory to study markets, but the abstract definitions of key constructs have hampered empirical applications. We take a first step in applying ecological theory to product markets by quantifying concepts such as niches, niche breadth, and niche overlap. We propose a new approach for measuring competitive intensity and identifying competitive submarkets. This measure defines competition between brands as the extent to which brands compete for the same customers. The approach is suitable for both durable and nondurable goods, for markets with many brands, and it can be used to assess competition between existing and hypothetical brands. We illustrate our approach using data on the magazine market and offer suggestions for future research.  相似文献   
969.
970.
Cet article considère comment la culture dans les villes brésiliennes représente un reflet ainsi qu'une voie de médiation de la domination des classes. On analysera ici les pratiques et les orientations des différentes classes sociales par l'examen des stratégies employées pour répondre aux besoins materiels et culturels. On montrera comment les comportements formels et informels s'entrecoupent et comment, malgré le fait qu'ils semblent souvent ětre en conflit avec les formes ‘rationnelles’ de confronter un problème, en réalité, ils proviennent des péculiarités de l'ordre social et économique actuel, se conformant bien à la logique du processus brésilien de l'accumulation du capital.  相似文献   
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